Featured Case Study

FashionHub Delhi

Supercharged Headless E-commerce Storefront Yielding 3x Revenue Growth

ClientFashionHub Boutique

CategoryE-commerce

IndustryCorporate Service

StatusCompleted

Project Overview

FashionHub Delhi needed to transition from a basic, slow WordPress store to a high-performance headless commerce model to match skyrocketing traffic and offer a custom, fluid shopping experience.

The Operational Challenge

The existing storefront was plagued by slow loading speeds (LCP > 5 seconds), leading to a high checkout abandonment rate of 68%. Additionally, visual layouts would shift during content loading, and payment failures on UPI integrations were common during high-volume sales campaigns.

Our Engineering Solution

We engineered a custom Next.js 14 headless commerce front-end linked with a robust Shopify backend via GraphQL API. We integrated highly responsive Razorpay UPI pipelines and designed a lightning-fast catalog search engine that loads products instantly using server-side caching.

Success Results

Catalog loading speeds reduced by 72% (LCP down to 1.2s)

E-commerce revenue increased by 3x within 6 months of rollout

Checkout conversion rate increased by 42%

Technologies Utilized

Next.jsShopifyTailwind CSSGraphQLRazorpayVercel CDN

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